Music TV

 Hai-Bo Cai

1. Orientation and creative

the tobacco industry as the second industry in China is at a very high position, for the country great economic benefits. Baoding Cigarette Factory as one of the best, has gone through a century of vicissitudes, and now, still full of vitality, of their products by consumers trust and love. Baoding Cigarette Factory leadership cadres and workers in the factory under the correct leadership, with their own sweat to win today's brilliant, full of confidence for them to paint a tobacco factory in Baoding more ambitious blueprint.

tobacco workers, To create a sound picture and elegant business card.

music television show focused on the grand scale and tobacco factory workers are working hard and the scene. This is the real workers based on the production process, to demonstrate their vision of a better future, this vision through a number of specific things such as fireworks, children, fountains, balloons and other impressionistic picture shown.

job scene: smoke from the system throughout the production process selected representative images, such as: workers are happy in the modern labor conditions. There is a collective collaboration of scenes, scenes of independent work in order to display cigarette factory workers work together, united, hard-working dedication.

leisure time: a break in the cafeteria workers eat, walk in the plaza, drinking coffee in the recreation center, chat, play table tennis in the activity center, and their performances in the club program and other activities, through their heart brilliant smile to show them the courage to create and innovative spirit of struggle, and to a better life is good, the good life long pride and self-confidence.

2. space design

(1) factory gate: This is the grand-scale display of starting point for the tobacco factory.

(2) plants: with a modern mechanized equipment in the factory, the workers happy labor.

(3) Conference Room: Staff are here to attend meetings, to discuss research plans Tobacco Factory future prospects.

(4) Library: Staff are here reading, learning, learning advanced business management knowledge.

(5) Club: This is the cultural park workers, the workers were on stage to sing songs factory. Play table tennis in the sports field exercise. Demonstrate their rich cultural and sports life.

(6) Square: This is the place where the workers walk. Elegant environment, full of life.

(7) on the lawn: tall trees to show the old tobacco factory, happy mothers pushing their children walking on the lawn, the children were happy playing here, in contrast with the old trees show a cigarette factory ancient and modern.

(8) external scene: Works out of the vehicle in front, rows of workers in high-spirited, swagger, these are all scenes showing tobacco factory's prosperity.

(9) Leisure Centre: stylish appearance and indoor plants, flowers, pond, goldfish, etc., which is cigarette factory workers in the spare time to create a recreation spot. Tobacco Factory reflects the idea of people-oriented.

(10) Night: prominent display of colorful lights in the mountains and rolling hillsides of the tobacco factory shop, squares and fountains, reflecting a modern, peaceful feeling. Show the colorful cigarette factory environment.

(11) singer of the main space-time: singer in the square, the fountain side walks, concerts and other images with real locations. We also have a special screen is made of the use of keying. Substrate associated with the subject content of the picture. For example, the use of keying technology blooming magnolia flowers, Tobacco Factory signs such as background singers.

3. Image Design

singers should be subject to wear gorgeous clothes, reflecting youth and fashion.

cigarette factory workers, mainly its simplicity and hard-working image of uniform clothing to the main choir, wearing costume.

4. camera design and motion design

Shooting scene is divided into static and dynamic, so the screen shot on the expression of the content according to needs, in line with their shooting technique, in which part of the slow rhythm of the camera to move slowly sports such as rock, moving, slow-slow pull-push main. To the latter part of fast-paced, with workers producing work with a dynamic screen-based machines, have taken the lens movement is facilitated, in order to fast cutting, fast push, pitch, combined with switching to film, to fully express the content of work emotions.

full use of the camera push, pull, shake, shift, pitch shot approach, combined with arm and lifting equipment and screen things in their own characters and machinery movement, attention to detail part of the display, so images appear a living, dynamic law. Such as: shooting the workers exposed at rest in the square have learned wisdom smile, use the camera moved, their happiness, happy and honest with magical out.

5. color

Especially in the location section to the existing area of the factory color of the main things, the main highlight the green, blue and some vibrant and lively color. Indoor and outdoor color to coordinate with indoor shooting most of the content related to people, which, to highlight the color of solo singers. Employees use their own color-based clothing. In addition, the screen should add some warm colors and the corresponding technical processing, to set off a factory in booming, contains a promising future.

6. Lighting Design

workers in outdoor recreation was shooting scenes and other tobacco factory location, in order to highlight its authenticity, it is necessary to use more natural light. Indoor scenes and some props appears, should be mainly bright light, which can serve as soft. Music video shot in September, sunny, taking into account the location of which parts may be showing a close at noon the effect of white light, with morning and evening should be more natural light effect; in the indoor environment can be used in plant and scatter light and soft light phase combination of lighting. In individual scenes based on content needs to be attention to the different light contrast.

7. editing and special effects

song The second half of rhythmic, to accelerate the velocity of the lens, the use of fast cutting means to work emotional climax.



Music TV
subtitles: passion flying

Authors Ma Hai-Bo Cai Lizhi Li Chunhua

composer (Prelude)

4 2-D animation with special effects produced by smoking signs turn out Magnolia

subtitles: Producer Ma determined 43 full roll stack two cars from the factory in the door and clean out

Subtitle: Planning Liaoyan Jun 44 square stack moved all standing posture and vitality Workers Choir

subtitles: Producer Zhang Xiaojun Wei Sun 45 full shift system, smoke stack modern workshop

subtitles: Manpower Huayuankou roll stack 46 near the entrance of the marble inlay works with: Baoding cigarette factory 27 Special push stack, br> Subtitle: Concert High Shan I walked in 49 small whole staff shake pull-fold the square in the cultural and corporate culture watch factory Shijie Shao Cultural Square billboards 410 special keying slowly blooming magnolia as the substrate, singer singing smiling flowers elegant Magnolia nearly 411 workers to promote the cultural square, stack overflow walk away fragrance 412 Special Move stack has a long history of large willow century insurance roll smoke stack Yo 413 special children the mother pushing the lawn Walking the ancient and well-being of the whole fashion 414 stacked in the shape of shape shift workers may ship recreation center location I dreamed of home 415 souvenir l stack down in the recreation center, recreation staff on my passion for flying the 416 in recent shift workers in the leisure center stack resting place 217 liters pull the whole stack modern production workshop (interlude) 8 18 Teqie an employee in the operation of intelligent machines 119 fixed cutting special machine filters tobacco (into singing) 120 near Move all women workers were in the square burst into singing our hearts move cut nearly 221 female employees who burst into singing our hands 222 male workers who cut in recent shift in the square burst into singing Let us all dedicate 223 male workers in recent shift They burst into singing we have to share 224 Delaware stacked next to skilled workers in the operation of the machine were good insurance special fixed cut tobacco conveyor belt 225 to transmit an article packaged with security smoke cigarettes were good transport conveyor belt 226 with as close to Lace Article 127 of cigarettes to a good day delivery of a special belt fixed cut in strips of cigarettes nearly pulled off a good 128 overlay for the staff teaching business administration business management knowledge to good days too long special with the stack 429 of a little girl holding a balloon happy to run the lawn

subtitles: Director Yuen Ming Hai-Bo Cai (interlude) 230 near the kids holding balloons fixed stacked on the lawn happy running 231 male and female workers in recent shift stack choir burst into the square singing

subtitles: camera high Shuai Guo Hongbin Jiang Jian 432 full shift against the background under the overlapping light between plant and plant a beautiful night, with fireworks and special effects added

subtitles: Light Wei Jinling Xi Bo 233 stacked full swing under the lights against the background of the fountain square, workshop, office building night, with fireworks and special effects by adding a fixed stack 234 souvenir shop under the lights against the background and the fountain

subtitles: make-up natural history 235 Near the fixed stack colorful fountain in full swing light 236 small stack of two female employees in the library, access to information

title: Assistant Director Special Wang Yan Chen Xuejiao Ma Xucong 237 fold shift serious look at a female employee Book 238 recreation center stack all-liter interior

subtitles: Field Services Nan Ke Shuai Wen Tao Ze Jiang Jiandong (into singing) 439 Special Fixed keying Magnolia flowers in full bloom as the substrate, the singer's smile I walked the 4 40-fold in the two female workers shift in the cultural square, square watch bonsai culture, especially fixed-keying 441 Magnolia flowers in full bloom as the substrate, the singer's smile and elegant magnolia 442 all shift workers were stacked in the cultural plaza walk Watch the beautiful bonsai premium fragrance far nearly 443 skilled workers to promote the operation of the machine stack of new security 244 fold belt full liter of cigarette smoke transported into the article Yo, better and stronger 645 Special Fixed keying blooming magnolia flowers lining the end of the concert singer warm warm warm my home 446 workers were canteen full pull-fold within the Da Fan, eating my cordial Qing Li 247 rich dishes stacked in recent shift, workers line up Dafan civilized comity plant 248 swing full stack van side door into the cigarette factory in (interlude) 249 workers in recent shake stacked next to the machine in the drying tobacco testing 250 of carefully pushing stack of three co-workers to operate the machines 251 workers near the two men pushed all the computer front view production data, showing a knowing smile (into singing) 252 female workers who cut nearly shift in the square singing loudly express our pride, we offer the power shift cut nearly 453 male workers were in the square burst into singing the quality of our content We are 354 leaders and workers in recent shift overlapping applause dare to play 155 all shift workers were at the venue to meet all good protection total nearly 256 leaders and workers move applauded stack smoke 257 in recent games on cutting move, workers courageously first Paul Smoke A total of 258 leaders and workers close to moving all applauded good, the good life to have a good stack to 259 full swing auditorium, its employees have a good day Chorus perform nearly 260 leaders and workers move applauded stack is too long 161 Special Fixed overprint the Male workers sweat bring you happiness 265 Teqie workers in the concept of competition for the athletes to bring Wing 166 points cut in recent shake look for hope of light 267 light against the background under the overlapping full swing plant with a plant in culture Square, shop, fountain night view, with special effects by adding fireworks smoke protection, we are attached to your 868 special keying Magnolia flowers in full bloom as the substrate, the singer's smile all pulling for you 269 workers stacked rows of high-spirited, dignity and pride, singing 870 specially for you keying Paul Smoke logo as the substrate, the smiling faces of singer song for you, especially the fixed cut 471 (flash back to camera)

belt sent boxes of cigarettes, singing 472 specially cut for a fixed play the male workers were sweating in the promotion of 0.5 73 all three co-workers to operate the machines 0.5 74 Special fixed all three women workers nearly pristine smile fixed cut a 0.5 75 for male workers in the machine next to the operation of special fixed cut a 0.5 76 Male workers in the operation of intelligent machines 0.5 77 special shift workers cut a woman's smiling face 0.5-liter 78-wide conveyor belt transporting cut strips of tobacco 0.5 79 full swing cut tobacco factory door sedan 0.5 80 out special insurance to promote a good cut of tobacco logo 0.5 Special move all 81 employees of two women smiling, looking forward to the attention of 0.5 82 Te Laqie a little girl holding a balloon on the lawn near happy to run 0.5 83 move the square cut workers choir burst into song nearly 84 liters of 0.5 Library stack of two female employees access to information in the 0.5-liter 85 stacked rows of all workers in the factory in front of high-spirited, swagger

subtitles: record 4 cigarette factory in Baoding