Without the strong support of the local government alone carmaker Geely Automobile sales through its own stock market financing, etc., still can not afford the 18 billion U.S. dollars Volvo One car manufacturer, Geely expansion process in recent years, but, like other foreign-funded enterprises, the use of local government GDP, investment jobs, such as the development of automobile industry fascination in the country have succeeded in the sea, Ningbo, Taizhou, Shanghai, Xiangtan and other eight major production base, and now the case with the Volvo finalize the acquisition, which list a number of columns in the local government will increase the role of a heavyweight, and that is Beijing.
in China more than a dozen major car manufacturers, the Geely car as a car company listed in Hong Kong, its profitability and cash position, it is hard even ranked among the top ten company-owned vehicles. In addition to standing in the front of SAIC, FAW, Chang, Guangzhou Automobile, Dongfeng joint venture owned auto giant in many years, the even and Chery, BYD, compared to other new car manufacturer, Geely Automobile origin of this private car manufacturer is not really rich, or free enterprise funded enterprises. But all this does not prevent the successful Geely cost of 1.8 billion to acquire Volvo. Mr. Li from the title figure photo in a complex expression, not difficult to see behind the acquisition in the bright, Geely may not media and the public imagination to be as happy.
Volvo's most important financial push hands and in the future Beijing China-made Volvo origin mm. In Mr. Li signed at the same time, look behind all of this work also includes the letter of Minister Li . There is no doubt that Minister Li in contract activities, not just to participate in routine activities on behalf of the Government's so simple, in the amount of 1.8 billion U.S. dollars of contracted behind, as well as the Beijing Municipal Government and the banking system on a Volvo next settled in Beijing were expected, and the billions of low-interest loans and policy support. for Geely, Geely Volvo to introduce Tong Zhiyuan as project managers, but also easy and relevant departments of Beijing, to communicate and collaborate.
on the auspicious and words, the 1.8 billion acquisition of Volvo's plan is only the first step in the future if the project located in Beijing China-made Volvo, which means auspicious future investment may be far more than the Volvo's current 1.8 billion. Of course, these also Volvo does not include the business year from bad to worse the necessary operating costs. In the last year, sales fell 10% global market context, which was subsequently acquired Volvo brand will also affect the overall image in the European market. Volvo , could face a European market share shrink in the next three years to further the brutal facts.
The only good news may be lucky Volvo is still optimistic about the prospects in the Chinese market. As the first to enter the Chinese market, foreign auto brands Volvo brand for many years in the import car market through word of mouth marketing and tireless efforts to win in the Chinese market a more positive brand reputation pictographic and trusted security. Although Volvo's sales in the Chinese market is very limited, in 2010 growth in early but people quite looking forward to .2010 in 1-2 months, the Volvo brand in the Chinese market a total of 2.2 million new cars sold, representing an increase of 80% year on year. Volvo after The most important thing, that is, let the Volvo brand in the Chinese market to maintain the good momentum of growth.
Ministry of Industry and Minister Li in the evaluation of the Volvo brand is more fair, Volvo is in overseas markets a mid-range brand, I believe that the next Volvo brand in the Chinese market will gradually be mid-range of. At present the Volvo brand in the Chinese market premium is much higher than the rest of the world market in the premium level, a phenomenon that is not normal, factors in addition to imported cars, Ford's Volvo car prices also made the mainstream than the joint venture brands of similar products, higher car prices, which has to a certain extent, limit the Volvo group in the Chinese market and audience sales. I expected to be completed Geely's acquisition of Volvo, it will gradually adjust the Volvo brand in the Chinese market, brand positioning and product positioning, in the gradual transition to a mid-range brand positioning at the same time, Volvo must work through the a variety of ways to expand market share, increase sales, so as to let the future be Beijing's new factory capacity smooth digest the market.
agency had estimated that Volvo, Volvo the next three years of operation, Beijing may be new plants and other expenses the cost of this Volvo acquired more than 3 times, although the data may not be accurate, but the author's experience, lucky the next three years follow-up on the Volvo brand will not invest less than this, from Volvo.
but unlucky not to worry about funding issues, as Mr. Li himself says, to develop a context of concentration. By and local government cooperation in tax incentives, financial support, the support of the land, Geely is not short of money. especially the acquisition of this behind the Volvo, there is the Ministry of Industry and Beijing government support, both in financial or policy, and today has more than ten years ago, Li Shufu, Geely pray and auspicious, as the source of funds is not worried about the follow-up, but I most worried about is that good luck can really operate Volvo. Although the acquisition of Houwoerwo still remain independent, but without radical reform and innovation, Wal- Calvo's future will remain bleak. In the days of the acquisition by Ford, Volvo, Ford, Mazda, in addition to its integration into the vehicle platform for a global platform, the Volvo does not get updated and further development of breakthrough, brand competition declining force, while Volvo sales in the European market began to decline, hit by the economic crisis, Volvo, Ford has been unable to continue to ? holding 100% equity, and laissez-faire management of Volvo's stand the best chance of Kosovo, but for high-end models in the domestic market, If Volvo is really block the a lot! presumably Geely is not Ford and Volvo buyers once the most promising candidates. but the frustration Volvo narrow product line, the complex relationship between the domestic joint venture, declining performance of the European market, the lack of distinctive brand image and so on, these have become a Volvo , the heart of the complex feelings and concerns about the uncertainty of the future, but also unreservedly unfolded in this picture.
Ji Ren Comment by: Who bought Volvo? If this 1.8 billion see the source of dollars, as Mr. Li Chao, as described in the blog, the acquisition is Geely, a luxury car in the market with no experience in the automotive manufacturers, years before the domestic mid-range models get the foothold on the market and preliminary earnings. this difficult process, for the auspicious hand of the Volvo brand is concerned, seems to speak of and no shortcuts.
of: Tongji Ren
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